About Us

Aura Cosmeceuticals was founded by Todd and Penelope Hulbert with a singular mission: to challenge an industry rife with misinformation and false promises. They saw a landscape where widespread false hopes, inaccurate information on active ingredient concentrations, and, in some cases, outright lies were perpetuated. A significant driver of this problem is the global private-label market, particularly in China. In this system, countless brands purchase pre-made formulations from contract manufacturers, often with little to no control over the quality, concentration, or origin of the active ingredients. These generic formulations are then simply branded and marketed, leading to a disconnect between the claims on the label and the actual product performance. This lack of transparency and integrity inspired the Hulberts to create a company that would stand as a beacon of truth and scientific rigor, offering a stark alternative to the prevalent model of deception.

Aura maintains complete control over its entire product development process, from initial concept and formulation to the final packaging. Their state-of-the-art facilities in Washington State house all mixing, bottle filling, and capping lines, ensuring meticulous oversight at every stage. This hands-on approach allows them to run smaller, more frequent batch runs, guaranteeing that every product delivered to the customer is as fresh and potent as possible. 

We believe that true beauty is rooted in the health of your skin, which is why our products are developed with a deep understanding of cellular biology and skin chemistry. Our philosophy is built on three core pillars: advanced formulations, proven ingredients, and powerful peptides. We go beyond surface-level treatments, using potent, clinically validated ingredients that work synergistically to address a wide range of skin concerns.

From our proprietary blend of advanced peptides to our use of growth factors and specialized antioxidants, every product is meticulously crafted to optimize skin function and promote lasting vitality. We are committed to providing you with the most effective, intelligent, and transformative skincare solutions available, so you can achieve and maintain timeless beauty with confidence and trust in our science.